People Intelligence Platform
A people intelligence context layer for your AI and teams.
Contextra delivers ethically-sourced personality intelligence, background research, and communication playbooks for anyone. Every plan includes full DISC profiling, negotiation strategies, and so much more.
Use the dashboard, the API, or your agents—built so your tools show up like they actually know who they are talking to.
Try it on yourself
See what Contextra shows about you
You know your story best. Share your work email, name, and LinkedIn—we match all three so we can verify it's you, capture a solid lead, and build an accurate preview from public data.
See what Contextra shows about you
You know yourself best. When your work email, name, and LinkedIn all line up, we can verify it's you, treat you as a quality lead, and generate a sharper preview from public data.
Sample People Intelligence Profile
Personality and people intelligence in action.
Here is a real Contextra profile for a public figure you already know, so you can judge the accuracy yourself and picture this level of insight in the hands of your agents and your team.
Mark Cuban
Serial Entrepreneur, Investor & Business Leader
A results-first, command-style leader who prioritizes control, speed, and measurable outcomes.
Key Traits
- Decisive, results‑first leader
- Pragmatic market‑oriented problem solver
- Public‑facing, media‑savvy influencer and hands‑on investor
Communication Style
- Lead with the bottom line: 3‑bullet summary (issue, recommended action, impact) followed by a clear ask.
- Prefer concise written bullets for non‑urgent items and direct calls for high‑stakes issues.
- Expect quick turnarounds on priority items: same-day or within 24 hours when flagged urgent.
Meeting Tips
- Keep meetings short and timeboxed (15–30 min) with a clear agenda and explicit decision point.
- Require a one‑page pre‑read delivered 24–48 hours ahead.
- Expect direct, skeptical questions. Defend assumptions with data.
Blindspots
- May under‑value people‑centered process and team morale when pursuing speed.
- Tendency to dismiss novel ideas quickly without exploratory time.
- Focus on short‑term wins can deprioritize long‑term institutional investments.
Do
- ✓Lead with quantifiable outcomes. Open with a headline metric.
- ✓Prepare a short, fast pilot option with explicit KPIs.
- ✓Be punctual, concise and decisive in follow-ups.
Don't
- ✗Start with long narratives or emotional appeals.
- ✗Hide assumptions. Call them out with sensitivity analysis.
- ✗Let negotiations drift with vague timelines.
This profile was generated in under 30 seconds from publicly available information. No email access. No tests. No surveys.
Try It Free: Generate Your First ProfileAgent ready people intelligence
Machine readable context your agents can use immediately.{
"name": "Mark Cuban",
"disc_type": "Di, "The Captain"",
"headline_traits": ["Decisive, results‑first leader","Pragmatic market‑oriented problem solver","Public‑facing, media‑savvy influencer and hands‑on investor"],
"communication_playbook": ["Lead with the bottom line: 3‑bullet summary (issue, recommended action, impact) followed by a clear ask.","Prefer concise written bullets for non‑urgent items and direct calls for high‑stakes issues.","Expect quick turnarounds on priority items: same-day or within 24 hours when flagged urgent."],
"meeting_playbook": ["Keep meetings short and timeboxed (15–30 min) with a clear agenda and explicit decision point.","Require a one‑page pre‑read delivered 24–48 hours ahead.","Expect direct, skeptical questions. Defend assumptions with data."],
"recommended_outreach_tone": "direct, concise, bottom line first",
"do": ["Lead with quantifiable outcomes. Open with a headline metric.","Prepare a short, fast pilot option with explicit KPIs.","Be punctual, concise and decisive in follow-ups."],
"do_not": ["Start with long narratives or emotional appeals.","Hide assumptions. Call them out with sensitivity analysis.","Let negotiations drift with vague timelines."]
}This is the exact shape your agents receive, so they can adapt tone, channel, and timing without extra prompt engineering.
How It Works
Three steps. Seconds, not hours.
Add Your Context
Tell Contextra about your company, product, and what you need. Every profile and pitch is tailored to your world.
Add Your Targets
Enter a name and a few key details. Contextra generates a full background, personality profile, and communication playbook.
Connect & Close
Use the insights to coach conversations, craft pitches, prepare for meetings, or feed your agent. Rinse and repeat.
Built For You
One platform. Every edge.
Close more by knowing more.
DISC profiles, communication preferences, and negotiation strategies for every prospect before your first call. Your reps get the edge your competitors wish they had.
See Sales Use CasesUnderstand the humans behind the hires.
Validate candidates, assess team dynamics, and coach communication styles. Cut through AI-written cover letters to understand who people actually are.
See HR Use CasesGive your agent emotional intelligence.
Personality context via REST API or MCP. Enrich your outbound agents, customer service bots, and CRM workflows with human-aware intelligence.
View API DocsPrepare for every room you walk into.
Background intel, personality mapping, and communication coaching for high-stakes meetings, board presentations, and investor conversations.
See Executive Use CasesWhy Contextra
The personality intelligence your competitors wish they had.
No Email Mining
We never access your contacts' emails or private data. Profiles are built from publicly available information, ethically, accurately, and fast.
API & Agent First
Built for developers and AI agents from day one. REST API, MCP server, Claude Code skills. Personality context wherever your code runs.
Half the Price, Full the Intel
Pro from $49/month — 50 new profiles per month plus unlimited cached lookups. Scale up with Team when you are ready.
What People Say
Eerily accurate. Their words, not ours.
“This is the tool I didn't realize I needed. When I get 200 CVs and cover letters written by AI, this validates their experience and dynamic on the team in minutes. Game-changer for internal communication.”
Sarah J.
Human Resources Director
“The info and recommendations give my team insights and background they just wouldn't have otherwise. Homework is done in minutes, team feedback is amazing.”
Mike R.
Sales Team Lead
“This is scaringly accurate...”
Javier B.
Head of IT, Enterprise Company
“I read my report and it was so accurate, it was eerie. This qualifies and validates the people I meet and my instincts working with them.”
Rob C.
Mining Executive & Board Member
“Contextra's intelligence gives me an edge with every investor, customer, and team member. Great humans, great value.”
David L.
CEO, SaaS Startup
Ready to know who you're talking to?
Start with 5 free profiles. No credit card. No commitment. See why people call it “eerily accurate,” then decide.
Enterprise or API access? Let's talk.